1 Billion+
Impressions in 2 Years
How Wedded Week Connected Global Audiences with Premium Wedding Vendors
Campaign Overview
A digital campaign connecting global audiences with premium wedding vendors through a centralized platform
Global Reach
Expand the user base beyond local markets to a truly international audience across multiple continents
User Acquisition
Drive new account registrations and highly engaged sessions through strategic marketing channels
Marketplace Activity
Connect users with vendors through active offers and robust search functionality
Strategy & Execution
Paid Social Dominance
Leveraged paid social media advertising as the primary traffic driver, generating 34,000+ engaged sessions - more than double direct traffic
Geographic Localization
Tailored offers and content to appeal to diverse markets, resulting in successful adoption across 7+ countries with focus on high-value regions
Category Diversification
Featured 132 active offers across high-interest categories including Venues & Hotels, Wedding Planning, and Fashion
Performance Results
Geographic Distribution - 7 Countries
Inside the Platform
Key features and interface designs that drove engagement
Homepage Hero
Clean, conversion-focused landing page design with prominent CTA
Vendor Marketplace
Multi-vendor directory with advanced filtering and search
Offer Details
Rich vendor profile pages with offers and booking integration
Mobile Experience
Fully responsive design optimized for mobile wedding planning
Homepage Hero
Clean, conversion-focused landing page design with prominent CTA
Vendor Marketplace
Multi-vendor directory with advanced filtering and search
Offer Details
Rich vendor profile pages with offers and booking integration
Mobile Experience
Fully responsive design optimized for mobile wedding planning
The Road to 1 Billion Impressions
A month-by-month breakdown of strategic decisions and key milestones
Platform Launch
Wedded Week goes live with 20 premium vendor partnerships in Australia
First 1,000 Users
Organic growth through word-of-mouth and local vendor networks
Paid Social Campaign Begins
Strategic launch of paid social advertising targeting engaged couples
Middle East Expansion
Platform localized for Saudi Arabia and GCC markets with regional vendors
Crossed 250M Impressions
Viral growth through Instagram and Facebook wedding communities
International Breakthrough
Expansion to 7+ countries with 100+ vendor partnerships
500M Impressions Milestone
Paid social ROI exceeds 300% with engagement rate at 75%
1 Billion Impressions Achieved
Platform reaches 32,000 active users with 132 offers across all markets
Every milestone was driven by data-informed decisions and strategic execution
What Vendors Say
Real feedback from wedding industry partners about the platform's impact on their business
Note: Names and company details have been anonymized to protect partner privacy. All testimonials represent genuine feedback from verified Wedded Week vendor partners.
The platform delivered unprecedented visibility for our property. We saw a 340% increase in qualified inquiries from international couples during the campaign period.
Partnering with Wedded Week opened doors to markets we couldn't reach on our own. The quality of leads and engagement rates exceeded our expectations by a significant margin.
The platform's global reach helped us connect with our target audience in ways traditional marketing couldn't. We've seen measurable growth in both brand awareness and direct sales.
Testimonials are based on actual partner feedback collected during and after the campaign period.
Category Performance
Engagement by Category
Venues & Hotels
The leading category for conversion, accounting for 45% of all engagement
Wedding & Event Planning
High demand for expert coordination services at 30% of total engagement
Fashion
Strong engagement with bridal and formal wear at 25% of total engagement
Top Performing Partners
Micro case studies of vendors who achieved exceptional results on the platform
The Phoenicia Malta
Highest engagement rates
The Travelling Hands
Leader in registrations
White Runway
Top performer
Michele Portelli Cakes
High attention for designs
Key Learnings
Three critical insights that drove the campaign's success to 1 billion impressions
Paid Social Dominance
34,000+ engaged sessions proved that a "paid social first" strategy delivers exceptional ROI when executed correctly.
Localization Wins Markets
Saudi Arabia dominated with 12,000 users - proving that tailored content for specific regions drives massive adoption.
75% Engagement Validates Product
Three out of four users actively explored offers, demonstrating that the platform's value proposition resonates globally.
The Bottom Line
Wedded Week successfully validated its "paid social first" strategy, delivering exceptional ROI with over 34,000 engaged sessions. The localized approach allowed the platform to dominate the Saudi Arabian market while maintaining a strong foothold in Australia and the US.
With a 75% engagement rate, the campaign demonstrated that the platform's value proposition resonates strongly with couples planning weddings globally, reaching an unprecedented 1 Billion+ impressions.