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AI Product Strategy
Turn a promising idea into a tested direction, clear priorities, and a roadmap your team can act on.
Product thinker. Builder. Partner.
Helping businesses build better products with AI at the core.
A CSPO-certified product manager and builder helping teams turn complex ideas into focused roadmaps, useful software, and measurable business outcomes.
Trusted through work with
Wedded WonderlandST TrinityLivitiSpacepac
Strategy that aligns
Business goals translated into a focused product direction.
AI-native thinking
Practical AI opportunities designed into the product.
Built, shipped, improved
From first decision through launch and learning.
Data-informed decisions
Real behaviour guides what happens next.
The costly mistake
Most software projects fail before development starts.
The wrong roadmap, features, or priorities can make a well-built product irrelevant. The work starts by finding the decision that matters—not by rushing into a backlog.
CSPO
Certified
12+
Launches
A$20M+
Revenue track record
1B+
Wedded Week impressions
What I help you achieve
The product work that moves a business forward.
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Launch Your First Version
Define and ship a focused first product that real customers can use, buy, and teach you from.
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AI Automation
Replace repeatable work with practical AI workflows that create time for higher-value decisions.
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Custom SaaS Development
Build software around the way your business actually works instead of forcing your team into generic tools.
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Product Growth & Optimisation
Use product data and customer behaviour to improve adoption, retention, and long-term value.
Why work with Anim
A product partner, not a ticket-taking layer.
You work directly with the person shaping the product decisions. That means less translation, fewer assumptions, and a clearer link between business goals and what gets built.
My role sits across strategy, user experience, AI opportunity, and delivery—so software becomes the execution layer for a direction that makes sense.
Featured work
Wedded Week
A multi-vendor wedding marketplace designed to connect premium vendors with couples across multiple countries.
Problem
Create a scalable experience for vendors and engaged couples.
Decision
Pair a clear marketplace journey with a paid-social-first growth strategy.
Outcome
1B+ impressions, 32K+ couples reached, and activity across 7 countries.
How we work
A deliberate path from idea to evidence.
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Understand the business
Align the product with the commercial problem worth solving.
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Validate the product
Test assumptions before they become costly features.
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Design the experience
Make the first user journey clear, useful, and measurable.
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Build with AI
Use modern tools to move faster while keeping quality human-led.
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Launch with intent
Release a focused version with a plan to learn from the market.
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Improve with real data
Turn evidence into the next product decision.
What collaborators say
Trusted when the work needs clarity and momentum.
“Anim took a lead role in the development of a cloud database project. His communication skills and firm control of an evolving feature set were key reasons for the project’s success.”
Steve Davey
Managing Director, Spacepac Industries
“Anim was the breathing engine that kept the project going—coordinating across four time zones, keeping stakeholders engaged, and driving execution.”
Gunjan Gupta
Solutions Architect, Twilio
“Anim’s expertise in design thinking, managing, collaborating, and leading helped the team consistently meet and exceed expectations.”
Kazi Sakib Ahmad
Product Lead, Grameenphone
Common questions
Start with the question you have.
I only have an idea. Is that enough?
Yes. The first job is to turn that idea into a clear problem, an informed priority list, and a practical next step—not to pretend you need a finished specification.
How much does an engagement cost?
It depends on the problem, the product stage, and what needs validating before building. The strategy call identifies the smallest sensible first engagement.
How long does an MVP take?
A useful first version is defined by the learning it needs to produce. After discovery, you will have a focused scope with clear milestones.
Can you work with my existing team?
Yes. I can work alongside founders, product teams, designers, and engineering partners to provide direction and delivery leadership.
Does using AI reduce product quality?
No. AI can accelerate research, prototyping, and delivery; product judgement, architecture, security, and quality assurance remain human responsibilities.
Will you tell me if my idea is not ready to build?
Yes. An early recommendation to refine or rethink an idea is often the most valuable—and least expensive—outcome.
A practical next step
Let's find the fastest path to launch.
We'll review your idea, identify the biggest risks, and outline the next practical steps—whether we work together or not.
Book a strategy call